8 Sep 2023

A&P Falmouth welcomed Ambassador Cruise Line’s ‘Ambition’ this week, for the first cruise turnaround to take place in Falmouth in seven years.

Ambition, owned by Ambassador Cruise Line, made her inaugural cruise from Falmouth on Wednesday 6th of September ahead of her a 11 night “British Isles Discovery” cruise.

Ambassador is the UK’s leading premium value, no-fly cruise line – and has four sailings departing from Falmouth this cruise season, with an expected 4,960 guests from the region to experience sailing the seas with the cruise line.

A&P Group operates Falmouth’s 1300sqft International Cruise Terminal, and in preparation for the visit has made significant investment in the port and its facilities - including working with long standing partner Newquay Airport to provide baggage screening services.

Drystan Jones, Director Port Development and Director, General Manager FDEC, said: “Our aim is to provide a sustainable port environment that allows cruise tourism to be optimised and together with other Cornish ports we will continue to improve the quality of the offer to this market.

“Cruise tourism delivers substantial economic impact to the region – in this year alone, we have welcomed over 26 cruise ships and 26,617 of passengers through the port and into the town of Falmouth. Plus the thousands of visitors who attended the cruise facility for the Tall Ships Festival.

“The warm welcome provided by the Falmouth Cruise Ambassadors should also not overlooked in driving this continued success, after all it is the excellent feedback from the cruise ship passengers that ultimately leads to return visits.”

Christian Verhounig, CEO of Ambassador, said: “Ambassador has, in the short time it has been in operation, firmly established a unique premium value offering and is now renowned within the cruise sector for offering the warmest welcome at sea. We have long been looking forward to celebrating the official launch of sailings from Falmouth onboard our second lady of the sea, Ambition.

“Ambition setting off on her maiden voyage from Falmouth marks a significant step in Ambassador’s regional departure programme. With nine out of ten guests recommending a sailing with us, we’re looking forward to offering guests from the region the warmest welcome at sea in the months and years to come.”

Ambition aerials 06resized